@font-face{font-family:Suisse;src:url('assets/suisse-intl-regular.ttf') format('truetype');font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:Inter;src:url('assets/inter-latin.woff2') format('woff2');font-weight:100 900;font-display:swap;unicode-range:U+0000-024F,U+20A0-20AB,U+20AD-20CF}
@font-face{font-family:Inter;src:url('assets/inter-cyrillic.woff2') format('woff2');font-weight:100 900;font-display:swap;unicode-range:U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}
:root{--ink:#151613;--raised:#20211d;--white:#f4f4ed;--muted:#b5b7a9;--line:#3c3e35;--paper:#eeeee7;--lime:#d7ff48;--ease:cubic-bezier(.16,1,.3,1);--gutter:clamp(24px,4.5vw,80px)}
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.system-section{padding-top:135px;padding-bottom:90px}.system-section h2 span,.analytics-section h2 span,.principles-section h2 span,.people-section h2 span{color:var(--muted)}.system-layout{margin-top:58px;display:grid;grid-template-columns:1fr 1.75fr;gap:8vw}.system-controls{display:flex;flex-direction:column;align-self:start;border-top:1px solid var(--line)}.system-controls button{display:flex;justify-content:space-between;align-items:center;padding:24px 0;border-bottom:1px solid var(--line);text-align:left;color:var(--muted);font-size:21px;transition:color .2s}.system-controls button[aria-selected=true],.system-controls button:hover{color:var(--lime)}.system-controls .icon{width:19px;height:19px;opacity:0;transform:translateX(-10px);transition:transform .35s var(--ease),opacity .3s}.system-controls button[aria-selected=true] .icon{opacity:1;transform:translateX(0)}.system-detail{min-width:0}.signal-map{position:relative}.signal-map>svg{width:100%;height:auto;overflow:visible}.signal-track{fill:none;stroke:var(--line);stroke-width:1}.signal-active{fill:none;stroke:var(--lime);stroke-width:2;stroke-dasharray:8 10;animation:signal-travel 5s linear infinite}.signal-map circle{fill:var(--raised);stroke:var(--muted);stroke-width:1.5}.signal-words{display:flex;position:absolute;left:5%;right:5%;top:57%;justify-content:space-between;font-size:11px;color:var(--muted)}.signal-words .is-lit{color:var(--lime)}.system-detail-copy{margin-top:7px;max-width:570px}.system-detail-copy h3{font-size:34px;line-height:1.15;letter-spacing:-.025em}.system-detail-copy>p{font-size:16px;line-height:1.5;margin-top:22px;color:var(--muted)}.system-detail-copy>.text-link{margin-top:22px;color:var(--lime);text-align:left;font-size:12px}
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.conversation-section{padding-top:84px;padding-bottom:35px;border-top:1px solid var(--line)}.conversation-top{display:flex;gap:19px;align-items:center}.conversation-top img{width:52px;height:60px;object-fit:cover;object-position:50% 17%}.conversation-top p{font-size:13px;line-height:1.5;color:var(--muted)}.conversation-section h2{font-size:clamp(48px,6.5vw,96px);line-height:1.05;margin-top:53px;letter-spacing:-.035em}.conversation-actions{display:flex;justify-content:space-between;gap:40px;align-items:center;margin-top:57px}.conversation-actions>p{font-size:17px;line-height:1.5;color:var(--muted)}.contact-button{display:flex;justify-content:space-between;gap:30px;align-items:center;background:var(--lime);color:var(--ink);padding:23px 25px;min-width:320px;font-size:15px;transition:background .2s,transform .3s var(--ease)}.contact-button:hover{background:#e3ff82;transform:translateY(-3px)}.conversation-bottom{display:flex;justify-content:space-between;gap:20px;align-items:center;font-size:11px;color:var(--muted);margin-top:24px}.conversation-bottom button{display:flex;gap:10px;align-items:center;font-size:11px;padding:10px 0}.conversation-bottom button:hover{color:var(--lime)}.conversation-bottom .icon{width:13px;height:13px}.site-footer{display:flex;justify-content:space-between;gap:30px;border-top:1px solid var(--line);padding-top:28px;padding-bottom:30px;font-size:10px;color:var(--muted)}.site-footer>a{display:flex;gap:12px;align-items:center}.site-footer .icon{width:13px;height:13px}
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@keyframes signal-travel{to{stroke-dashoffset:-180}}@keyframes underline-in{to{stroke-dashoffset:0}}@keyframes chart-draw{from{stroke-dasharray:1500;stroke-dashoffset:1500}to{stroke-dasharray:1500;stroke-dashoffset:0}}
@media(min-width:1720px){.fan-item{height:310px}.evidence-fan{padding-top:65px;min-height:405px}}
@media(max-width:1150px){.site-header nav{margin-right:4vw;gap:23px}.hero-copy{gap:5vw;grid-template-columns:1.55fr 1fr}.hero h1{font-size:70px}.hero-letter p{font-size:15px}.hero-letter .text-link{font-size:12px}.fan-item{height:236px}.fan-result{font-size:19px}.fan-result small{display:block;margin:5px 0 0;font-size:10px}.fan-caption{font-size:8px}.evidence-fan{min-height:294px}.letter-section{grid-template-columns:1fr 2.6fr;gap:40px 4vw}.letter-author{font-size:12px}.letter-author small{font-size:10px}.letter-author img{width:45px;height:54px}.experience-ledger{gap:15px}.experience-ledger strong{font-size:28px}.case-desk{gap:5vw}.project-photo{height:520px}.story-tabs{gap:18px}.story-tabs button{font-size:12px}.case-story-content>p{font-size:15px}.case-facts{gap:25px}.case-facts strong{font-size:25px}.system-layout,.analytics-section,.principles-section{gap:5vw}.principles-section h2{font-size:32px}.analytics-desk{padding:25px 22px}.dashboard-title h3{font-size:18px}.chart-summary strong{font-size:30px}.chart-area{min-height:175px}.people-layout{gap:28px}.person-photo img{height:345px}.person-katya .person-photo img{height:295px}.person-name{display:block}.person-name span{display:block;margin-top:8px}.team-note strong{font-size:40px}.conversation-actions>p{font-size:15px}.contact-button{min-width:285px}}
@media(max-width:800px){:root{--gutter:26px}.site-header{height:88px}.site-header nav{display:none}.wordmark{font-size:12px;gap:12px}.wordmark small{font-size:10px}.monogram{font-size:41px}.nav-contact{font-size:12px;gap:16px}.hero{padding-top:38px}.hero-copy{grid-template-columns:1fr 1fr;gap:24px}.hero h1{font-size:52px;letter-spacing:-.035em}.hero-letter p{font-size:13px}.hero-letter p+p{margin-top:15px}.hero-letter .text-link{font-size:10px;margin-top:15px;gap:10px}.word-system svg{bottom:-9px;height:10px}.evidence-fan{gap:12px;min-height:242px;padding-top:37px}.fan-item{height:190px}.fan-caption{font-size:7px;padding:9px 8px}.fan-caption .icon{width:11px;height:11px}.fan-result{padding:9px 8px;font-size:16px}.fan-result small{font-size:8px}.hero-bottom{margin-top:15px;font-size:10px;padding-bottom:20px}.letter-section{display:block;padding-top:85px;padding-bottom:80px}.letter-author{margin-bottom:33px;font-size:12px}.letter-author small{font-size:10px}.letter-main h2{font-size:43px}.letter-columns{margin-top:28px;gap:28px}.letter-columns p{font-size:15px}.experience-ledger{margin-top:38px;padding-top:26px}.experience-ledger strong{font-size:29px}.projects-section{padding-top:75px}.section-intro>p{font-size:13px;width:36%}h2{font-size:43px}.project-tabs{gap:16px;margin-top:35px}.project-tabs button{font-size:11px;padding:20px 0}.project-tabs button span{font-size:9px}.case-desk{margin-top:35px;gap:30px}.case-story-heading h3{font-size:34px}.project-photo{height:430px}.photo-monogram{font-size:72px}.image-credit{font-size:9px;left:15px;bottom:15px}.evidence-peek{gap:9px;font-size:10px}.evidence-peek small{font-size:9px}.peek-thumb{width:52px;height:34px}.case-result{margin-top:28px;gap:10px}.case-result>strong{font-size:32px}.case-result>p{font-size:11px}.story-tabs{margin-top:23px;gap:13px}.story-tabs button{font-size:10px}.case-story-content{padding-top:17px;min-height:225px}.case-story-content>p{font-size:13px}.case-facts{gap:15px;margin-top:20px}.case-facts strong{font-size:22px}.case-facts span{font-size:10px}.case-role{font-size:11px;margin-top:10px}.case-role>span{font-size:9px}.case-bottom{margin-top:20px;font-size:10px}.next-project{font-size:12px;gap:15px}.system-section{padding-top:85px;padding-bottom:50px}.system-layout{grid-template-columns:1fr 1.5fr;gap:35px;margin-top:35px}.system-controls button{font-size:17px;padding:20px 0}.system-detail-copy h3{font-size:27px}.system-detail-copy>p{font-size:13px;margin-top:16px}.system-detail-copy>.text-link{font-size:10px;gap:12px}.signal-words{font-size:9px;top:61%;left:3%;right:3%}.analytics-section{padding-top:60px;padding-bottom:80px;grid-template-columns:1fr 1.7fr;gap:32px}.analytics-narrative h2{font-size:43px}.analytics-narrative>p{font-size:13px}.analytics-narrative>.text-link{font-size:10px;gap:10px}.analytics-desk{padding:23px 17px}.dashboard-title{gap:10px}.dashboard-title h3{font-size:16px}.sample-tag{font-size:8px;padding:4px 5px}.dashboard-subtitle{font-size:9px;margin-top:20px}.channel-tabs{gap:2px;margin-top:15px}.channel-tabs button{font-size:10px;padding:6px 8px}.chart-summary{gap:10px}.chart-summary strong{font-size:27px}.chart-summary>span{font-size:8px;max-width:90px}.chart-area{min-height:135px;margin-top:20px}.chart-legend{font-size:8px}.funnel{gap:6px;font-size:8px}.funnel .icon{width:9px;height:9px}.sample-disclosure{font-size:8px}.principles-section{display:block;padding-bottom:80px}.principles-section h2{font-size:40px;margin-bottom:35px}.principles-list summary{font-size:18px}.principles-list details p{font-size:14px}.people-section{padding-top:75px;padding-bottom:80px}.people-layout{grid-template-columns:1fr 1fr;gap:30px;margin-top:40px}.person-katya{margin-top:65px}.person-photo img{height:330px}.person-katya .person-photo img{height:300px}.person-name h3{font-size:25px}.person>p{font-size:13px}.team-note{grid-column:1/-1;display:flex;gap:45px;align-items:center;border-top:1px solid var(--line);padding-top:26px;margin-top:10px}.team-note strong{font-size:34px;min-width:150px}.team-note>p{margin-top:0;max-width:400px;font-size:12px}.team-cross{display:none}.conversation-section{padding-top:60px}.conversation-section h2{font-size:60px}.conversation-actions{align-items:start;gap:25px;margin-top:35px}.conversation-actions>p{font-size:13px}.contact-button{padding:20px;min-width:250px;font-size:12px}.conversation-bottom{font-size:10px}.conversation-bottom button{font-size:10px}.site-footer{font-size:9px;gap:16px}.material-item{font-size:12px}.material-item small{font-size:9px}.material-status{font-size:8px}}
@media(max-width:560px){:root{--gutter:20px}.site-header{height:82px}.nav-contact{gap:12px}.hero{padding-top:28px}.hero-copy{display:block}.hero h1{font-size:clamp(45px,10.5vw,59px);line-height:1.04}.hero-letter{display:grid;grid-template-columns:1fr;gap:0;margin-top:33px;max-width:430px}.hero-letter p{font-size:15px;line-height:1.45}.hero-letter p+p{margin-top:15px}.hero-letter .text-link{font-size:12px;margin-top:18px}.evidence-fan{display:grid;grid-template-columns:1fr 1fr;gap:12px;padding-top:36px;padding-bottom:4px;perspective:none;min-height:0}.fan-item{width:100%;height:230px;transform:none!important;filter:none;will-change:auto}.fan-item:nth-child(2){margin-top:20px}.fan-item:nth-child(4){margin-top:20px}.fan-caption{padding:10px;font-size:7px}.fan-caption .icon{width:13px;height:13px}.fan-result{font-size:20px;padding:10px}.fan-result small{font-size:9px}.hero-bottom{margin-top:17px;font-size:9px;padding:15px 0}.hero-bottom>a{width:40px;height:40px}.letter-section{padding-top:65px;padding-bottom:70px}.letter-author{margin-bottom:25px}.letter-main h2{font-size:36px;line-height:1.09}.letter-columns{display:block;margin-top:28px}.letter-columns p{font-size:15px}.letter-columns p+p{margin-top:20px}.experience-ledger{gap:14px;grid-template-columns:1.15fr .65fr 1fr}.experience-ledger strong{font-size:23px}.experience-ledger span{font-size:9px;line-height:1.4}.experience-ledger>div{gap:11px}.projects-section{padding-top:65px;padding-bottom:25px}.section-intro{display:block}.section-intro>h2{font-size:40px}.section-intro>p{width:auto;margin-top:22px;font-size:14px;max-width:340px}.project-tabs{grid-template-columns:1fr 1fr;gap:0 20px;margin-top:29px}.project-tabs button{font-size:11px;padding:16px 0 15px;border-bottom:1px solid #c4c6b9}.project-tabs button:nth-child(n+3){border-bottom:0}.project-tabs button 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span{font-size:11px}.case-role{font-size:12px;margin-top:20px;padding-top:17px}.case-role>span{font-size:9px}.case-bottom{align-items:end;margin-top:10px;gap:15px}.case-bottom>span{font-size:9px;max-width:130px}.next-project{font-size:11px;gap:12px}.system-section{padding-top:70px;padding-bottom:35px}.system-section h2{font-size:40px}.system-layout{display:block;margin-top:30px}.system-controls{display:grid;grid-template-columns:1fr 1fr;gap:0 20px}.system-controls button{font-size:15px;padding:18px 0}.system-controls .icon{width:14px;height:14px}.signal-map{margin-top:25px}.signal-words{font-size:10px;top:58%;left:3%;right:3%}.system-detail-copy{margin-top:12px}.system-detail-copy h3{font-size:30px}.system-detail-copy>p{font-size:15px;line-height:1.5}.system-detail-copy>.text-link{font-size:11px;gap:14px}.analytics-section{display:block;padding-top:55px;padding-bottom:70px}.analytics-narrative h2{font-size:44px;line-height:1.05;margin-bottom:25px}.analytics-narrative h2 br{display:none}.analytics-narrative h2 br::after{content:' '}.analytics-narrative>p{font-size:15px;max-width:440px}.analytics-narrative>.text-link{font-size:11px}.analytics-desk{margin-top:30px;padding:22px 16px}.dashboard-title h3{font-size:18px}.sample-tag{font-size:8px}.dashboard-subtitle{font-size:10px;margin-top:24px}.channel-tabs{margin-top:18px;gap:4px}.channel-tabs button{font-size:11px;padding:7px 11px}.chart-summary strong{font-size:30px}.chart-summary>span{font-size:9px;max-width:120px}.chart-panel{margin-top:25px}.chart-area{min-height:130px;margin-top:23px}.chart-legend{font-size:8px}.chart-legend>span:last-child{display:none}.funnel{font-size:8px;gap:6px;padding-top:20px;margin-top:23px}.sample-disclosure{font-size:9px;margin-top:18px;line-height:1.5}.principles-section{padding-bottom:70px}.principles-section h2{font-size:35px;margin-bottom:28px}.principles-list summary{font-size:17px;padding:22px 0;gap:16px}.principles-list 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@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}.word-system svg{stroke-dashoffset:0}.fan-item{transform:none!important;will-change:auto}.revenue-line{stroke-dasharray:none!important;stroke-dashoffset:0!important}}

/* Keep the accessible skip action out of ordinary scroll/capture composition. */
.skip-link{position:absolute;top:0;left:0;width:1px;height:1px;padding:0;overflow:hidden;clip-path:inset(50%);white-space:nowrap}
.skip-link:focus{position:fixed;top:12px;left:20px;width:auto;height:auto;padding:12px 20px;overflow:visible;clip-path:none}
.case-story-content>.case-products{margin-top:17px;font-size:12px;line-height:1.5;color:#5b5e52}
@media(max-width:560px){.analytics-narrative h2 br{display:initial}.analytics-narrative h2 br::after{content:none}}